For any business to succeed, it needs a strong online presence. This includes an attractive, informative website that catches people’s attention and lets them know why you’re their best choice.
Many business owners struggle with time management. Poor time management leads them to waste hours or days on unimportant or unnecessary tasks.
While doing your research about starting and running a website for your business, you might have come across one particular word over and over – WordPress.
Your business website can attract visitors from pretty much anywhere in the world. As long as people have an Internet connection, they can visit your site.
Sydney is a beautiful, bustling, international city. For marketers, this metropolis offers both an opportunity and a worry. It’s easy to find a diverse target audience for your products or services, but how do you separate yourself from the plentiful competition?
A well-functioning digital presence is a beautiful thing. It does require regular maintenance to work successfully, but if you set it up right, it can survive and even thrive despite a few days or weeks away from the CMS.
When embarking on a new WordPress website, many businesses ponder whether to create a custom WordPress theme or use a pre-made existing WordPress Theme.
When designing your website, it’s essential to think about your customers’ point-of-view. Consider how existing and potential customers may respond to your site at a first glance and when they try to navigate through it.
As the saying goes ‘a picture tells a thousand words’, imagery has long played a leading role in website success. One of the key things we always tell our clients is to make sure they have the best imagery to compliment the content on their website.
If the old adage that “perception is reality” is true, then your website is even more important than you might think. It often acts as the first point of contact between you and your audience, so the opinion they build as they browse through your pages will colour their perception about your business for the rest of their relationship with you.
Providing professional services is very different from selling a product, so the marketing strategy for these firms needs to be different as well. Keep in mind that a professional services website is going to be different from the website of a company selling products.
The form of a website is what confronts you first. You go to the website, you see the images they’ve used on their homepage, you get a feel for the layout and you have a reaction. This reaction might be good or bad.
Kevin Fouché, Pixel Fish Director